India B2C E-Commerce market in 2015.

Billed as oneof the fastest growing B2C E-Commerce markets; it is obvious that, B2C E-Commerce in India is driven by its vast population, increasing Internet penetration and dearth of organized retail especially in small towns and rural areas.

However, one can also observe that, some major challenges faced by B2C E-Commerce in India include underdeveloped logistics infrastructure and low credit card penetration. 

Online merchants' profitability suffers from the necessity of accepting cash on delivery and offering free shipping. 

The top three E-Commerce companies in the country, Flipkart, Snapdeal and Amazon India develop their own logistics capabilities. 

Marketplace operator like ShopClues, online classifieds website Quikr and online accommodation booking website Oyo Rooms, among others, also pave their way.

According to Research and MarketsIndia is projected to be the fastest growing B2C E-Commerce market in the BRIC countries in the next five years.