The Facebook’s momentum in Africa.

Facebook’s active user population in Africa has the same underlying behavioral characteristics like their counterparts across the world. 

People, mostly access Facebook from their mobile phones, and users under 34 drive the momentum.

New official statistics reveal that:

·        Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014.

·         2.2 million Kenyans use Facebook every day and 4.5 million each month,

·        7.1 million Nigerians use Facebook daily and 15 million are active every month. 

Connectikpeople.co recalls that, up to now, Facebook is focusing initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa); spending time with businesses across Africa to understand how they can work together.

Nunu Ntshingila is newly appointed Head of Africa at Facebook, and Ari Kesisoglu, Facebook’s Regional Director for MEA.

When it comes to key stats for Q2 2015, Connectikpeople.co recalls that,  Facebook’s usage and engagement continues to grow:

•          Daily active users (DAUs) – DAUs were 968 million on average for June 2015, an increase of 17% year-over-year. Now 65% of monthly active users are also daily active users.

•          Mobile DAUs – Mobile DAUs were 844 million on average for June 2015, an increase of 29% year-over-year.

•          Monthly active users (MAUs) – MAUs were 1.49 billion as of June 30, 2015, an increase of 13% year-over-year. (This is half of the world's internet population of 3B)

•          Mobile MAUs – Mobile MAUs were 1.31 billion as of June 30, 2015, an increase of 23% year- over-year.

•          Time spent: Across Facebook, Messenger and Instagram, people are now spending more than 46 minutes per day on average.

•          65% of people who use Facebook come back every day.

Kenya: Q2 2015

•          2.2 million total daily active users (DAUs)

•          2.1  million mobile DAU

•          4.5 million total monthly active users (MAUs)

•          4.3 million mobile MAU (95% of MAUs)

Nigeria: Q2 2015

•          7.1 million total daily active users (DAUs)

•          6.9 million mobile DAU

•          15 million total monthly active users (MAUs)

•          15 million mobile MAU (100% of MAUs)

South Africa: Q2 2015

•          7.3 million total daily active users (DAUs)

•          7 million mobile DAU

•          12 million total monthly active users (MAUs)

•          12 million mobile MAU (100% of MAUs)