Google and the Accelerated Mobile Pages Project, for a faster, open mobile web in our mobile-driven age.

In our data-driven age more and more characterized by rich content like image carousels, maps, social plug-ins, data visualizations, videos, and more; it is encouraging and exciting to see that, publishers and technology companies come together to streamline our mobile web experiences.

Google has announced a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web.

Connectikpeople.co observes that, Google wants webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously.

In our digital age also animated by multiple platforms and devices, Google also wants the same code to work across multiple platforms and devices; no matter what type of phone, tablet or mobile device you’re using.

The project relies on AMP HTML, a new open framework that allows websites to build light-weight webpages.

Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.