100% Viewable Advertising in our digital age.

Advertisers and marketers continue to struggle when it comes to enhance the value of their media spend. In fact, it is obvious that, Viewability remains an important issue that requires a set of powerful tools and streamlined experiences. 

Connectikpeople.co observes that, the use of vCPM (viewable CPM transactions) powered by Active View, a recently launched capability from Google’s DoubleClick product can bring peace in minds for at least to give advertisers and marketers a lat to enhance the value of their media spend. 

The technology behind can forecast when an impression is likely to be viewable and then can also verify and immediately confirm ads that have been viewed. 

Connectikpeople.co recalls that according to, the industry standard: a display ad is considered viewable if 50% of the ad is viewed for at least one second; a video ad is considered viewable if 50% of the ad is viewed for at least two seconds, above the fold and in view.