Actionable insights and data, and Best Practices in Monetizing the Global Digital Games Market
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| Credit:aurionthegame. |
The digital game industry is booming in a globally fragmented payment industry, with a mobile like one of the key drivers.
Opportunities in this space
are unmatched with Asia as the largest games market that earns almost half of
the global games revenue.
At Connectikpeople.co, we also
believe that, games organizations need a streamlined framework to innovate
their online monetization and payment strategies as pay-to-play models decline
and free-to-play mobile game use increases globally.
On this momentum,
Connectikpeople.co recalls that, help organizations be successful in this
rapidly evolving industry also means:
- Understand that, the most lucrative games are becoming “services,” which may be downloaded for free, but are financed through steady digital transactions.
- Asia dominates,
- Understand that, ewallets and credit/debit cards accounted for more than half of worldwide digital game payments in 2014, alternative payment types are making headway in many developing regions,
- Publishers need to be aware of the regional brand payment types their gamers prefer to use.
- Publishers need to create a long-term, varied playing experience since it can take massively multi-player online (MMO) gamers three to six months of gameplay before they spend,
- Offering gamers a way to lengthen gameplay and purchase content that will provide new and exciting experiences in the best way to keep them playing, and paying,
- Games companies have plenty of opportunity for ecommerce monetization, even as increasing mobile use spurs the popularity of free-to-play options,
- Organizations must be thoughtful and innovative in their monetization strategies,
- get actionable intelligence on specific geographical regions, information on how to maximize payment options in a globally fragmented payment industry,
- Understand how gamer behavior and preferences are creating opportunities in this space,
According to Digital River Free-to-play
MMO and mobile games generated two-thirds of the $63.7 billion global digital
gaming market in 2015.
