Context and Predictive Analytics to Improve Customer Experience in our social media age

Henceforth, modern marketers in our social media need comprehensive social experience management capabilities; they need streamlined ability able to unearth a deeper layer of customer insights from across multiple channels.

Social media are increasingly used to share negative customer service experiences. Based on this reality, it is indispensable for modern marketers to move beyond surface-level feedback to evaluate customer experiences. 

Sprinklr, Inc., enterprise social technology company has added location-specific text analytics to its technology.

The integration of NewBrand’s technology, which applies unstructured data analytics to social and customer engagement data, you can unlock customer insights from across more than twenty social channels, and create more valuable customer experiences.