Global E-Marketer IT Spending: key trends, technologies, vendors, challenges and opportunities

It is exciting to see that, the rate of the Internet penetration around the world is booming. 3G, LTE, and 4G mobile networks lead this powerful momentum. 

So, our working, living and communication conditions are progressively improved while the access to knowledge is more and more streamlined. 

When it comes to e-marketing, it is henceforth obvious that, the high penetration of the Internet has led to increased investments in e-marketing.

This penetration enhances reach, flexibility, and accessibility to the target audience. In fact, the ability to customize ads as per the requirements of customers anywhere and anytime is a game changer.

Hubspot, IBM, Marketo, Microsoft, Oracle & Salesforce are dominating the market as key vendors; according to Researchand Markets.

 

Software such as marketing automation tools, analytical tools such as web analytics, social media analytical tools, and mobile analytical tools are at the core of stakes when it comes to measure the ROI of their marketing initiatives and to customize ads to effectively reach the target audience.