Help CMOs Transform Their Marketing Organization in our digital age
The real-time capabilities deployed at the right time to the right target, on the right way, through the right channel are the game changer in our connected world.
Like you can observe
here, actionable
data, best practices and streamlined technologies help henceforth marketers generate
new revenue streams and unlock business opportunities.
So, at Connectikpeople.co we believe that, Help CMOs Transform Their Marketing
Organization in our digital age also means:
- Rethink existing processes and embrace data, technology and content to deliver more meaningful customer experiences and demonstrate marketing’s impact on business results.
Modern marketers have to
understand that, there is no organizational model that fits every company
universally. All departments have to follow the same processes and company
culture in order to effectively engage targets across all touchpoints.
It is indispensable to recall
that, Marketing is evolving and becoming very specialized across a number of
disciplines including: technology, data, analytics, content, operations, creative,
etc.
So, Connectikpeople.co recommends
Marketing organizations to hire specialists who are experts in these areas and
create the processes for the specialists to work together in an integrated way
in service of the customers.
It is also important for
businesses to have strong cross-functional teams and the flexibility to pilot
something new to test and learn best practices.
Never forget to establish the
right measures from the outset and instilling a culture of personal
accountability around those parameters.
