Real-time marketing and the integration of authentic user-generated content into the marketing

When it comes to social media marketing, we are still at the early stage regarding the real-time capabilities to empower Brands with the actionable Power to persuade and Engage Consumers.

User-generated content is a game changer in our social media age; so marketing platforms that allow marketers to inter alia:

·        Discover and use the best social media content from consumers are now at the core of stakes,

·        Find the most compelling social content and trends to build authentic consumer interest and persuade action.

Henceforth, the value and growing importance of real-time marketing and the integration of authentic user-generated content into the marketing is a real opportunity for streamlined experiences at each critical level.