The combination of self-service and managed data analytics capabilities in our digital age

Enterprises across all industries are increasingly flooded by the explosion of available data, structured and unstructured data that’s spread across the business.

It is time to help them unlock value, extract new and deeper business and actionable insights from this explosion of available data to drive competitive advantage.

In this momentum, the combination of self-service and managed data analytics capabilities is indispensable because it fosters inter alia:

• Security-rich, scalable enterprise solution to access, analyze and share critical business performance information across workgroups,

• Intent-driven modeling environment,

• Smarter search that works in-context,
• A single environment for all types of business reporting,
• self-service design principles in common,
• agile and empowered user discovery, analysis predictions and compelling visualization,
• use of natural language  technologies,