Eliminating supply chain corruption in digital advertising
Encouraging to seeing that, the advertising community is progressively aware of the creation of an evergreen marketplace of trusted business partners.
Aware of the fact that, some
basics have to be implemented including: knowing supply chain partners and
investigating new potential relationships using address information, tax IDs,
and background checks.
A new report released by the
IAB features inter alia: guidance in eliminating supply chain corruption in
digital advertising, and encouraging industry-wide collaboration to build a
trustworthy supply chain under the auspices of The Trustworthy Accountability
Group (TAG) and other initiatives.
Connectikpeople.co salutes this
momentum, indispensable to deliver billions of dollars of value to advertisers.
