In-depth insights into what audiences are sharing and interacting around on Facebook

In our connected world where social media and messaging apps drive lot of excitements and new behaviors, the real-time ability of brands and agencies to answer critical business questions through the insights derived from social data is a game changer.

 

With social media and messaging apps, henceforth, brands have access to real-time, actionable information about the engagements and reactions of their customers, prospects and target audiences about their products, services and brand promise.

In fact, content data about activities, events, brand names and more shared on Facebook for example can help drive decision-making across the enterprise. You can leverage Facebook’s full volume of engagements, such as comments, likes and shares; demographics, and topic analysis to develop meaningful conclusions about target audiences. 

Using social insights gathered from deep, real-time data, you can add new dimensions to your marketing campaigns, improving product development and expanding brand awareness. 

Crimson Hexagon, (social media analytics), has integrated anonymized and aggregated Facebook topic data into its platform through a collaboration with DataSift, (Human Data Intelligence).

Connectikpeople encourages this momentum that can streamline access to anonymous and aggregated content data; real-time access to the topics and interactions of Facebook’s more than 1.55 billion monthly active users.