Intention-Based Proximity Marketing Capabilities within iBeacon technology

The iBeacon technology progressively penetrates the e-commerce and retail industry with exciting promises that can dramatically transform the interaction between merchants and shoppers. 

Living henceforth in a mobile-driven age, it becomes obvious that, the combination of location-based technologies and smart mobile apps will increasingly enhance shopper’s mobile experience; will add immense value to retailers by providing them with an understanding of how shoppers are interacting with specific products.

On the same momentum, Connectikpeople.co recalls that, the combination of location-based technologies and smart mobile apps deployed for instance, at physical store locations, can make it possible for retailers to notify nearby shoppers about availability or special offers on the specific items that they have previously indicated purchase intent. 

With Intention-Based Proximity Marketing Capabilities including: new insight on the specific items that shoppers have shown interest in; timely and relevant shopper alerts, retailers and shoppers are now able to stay connected in an entirely new way: personalized offers, price alerts, expanded product information and other marketing messages along the entire path to purchase.