For those who are unfamiliar, Connectikpeople recalls that, testing mobile in-app ads until now remains a painful and time-consuming process. It requires maintaining test apps for each SDK and setting up ad placements on ad servers.
Henceforth, the new tester app can solve this problem by offering multiple SDKs in one app. It will make inter alia: quality assurance (QA) and testing compatibility of ad creative with diverse SDKs effective and efficient.
The initial release includes four SDKs: Millennial Media, AdMarvel, PubMatic, and InMobi. More SDKs are in production and will be released later this year.
Designers, developers, and approvers of ad creative will be able to use the app on their iOS or Android mobile devices.