LiveRamp + Facebook’s Offline Conversions API for offline sales transactions

Onboarding Sales Transaction Data, sales transaction data, real business returns, campaign performance, digital marketing budgets, advertising exposures and offline purchases are at the centre of stakes. 

 

This new integration with Facebook can help you to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations. 

Henceforth, LiveRamp can enable you to securely onboard your sales transaction data and perform closed-loop measurement analysis.