Augmented Reality (AR) and Virtual Reality (VR) automotive applications

Driving and ownership experience are at the core of stakes when it comes to Augmented Reality (AR) and Virtual Reality (VR) automotive applications.

Flexible, Safer, seamless, and intuitive activity is driving excitements. ABI Research finds that, AR Heads-Up Displays (HUDs) will allow advanced autonomous operation by “painting” 3D navigation instructions onto road geometry, highlighting moving obstacles like crossing pedestrians, and enhancing driver awareness of and trust in autonomous operation. 

The firm predicts that, by 2025, more than 15 million AR HUDs will ship, with more than 11 million to be embedded solutions.