- Other Apps
From simply used as communication devices, now smartphones, tablets and wearables embark powerful functionalities, apps, smart sensors and processing capabilities to able end-users to obtain real-time data, directions, weather forecasts, traffic updates, and more.
Therefore, location-based advertising is steadily cost-effective, and many mobile advertisers are targeting smartphone users in their product and service marketing.
For those who are unfamiliar, all these location-based service applications and devices are built on digital maps, which provide location information to end-users. Consequently, mobile device manufacturers are increasingly developing partnerships with digital map providers to provide inbuilt digital maps in their devices.