Inbuilt digital maps in devices such as smartphones, tablets and wearables

From simply used as communication devices, now smartphones, tablets and wearables embark powerful functionalities, apps, smart sensors and processing capabilities to able end-users to obtain real-time data, directions, weather forecasts, traffic updates, and more.

Therefore, location-based advertising is steadily cost-effective, and many mobile advertisers are targeting smartphone users in their product and service marketing. 

For those who are unfamiliar, all these location-based service applications and devices are built on digital maps, which provide location information to end-users. Consequently, mobile device manufacturers are increasingly developing partnerships with digital map providers to provide inbuilt digital maps in their devices.