Google, Baidu and Sohu in the search ads industry

The stakes in terms of revenues, the access to data, information and knowledge around the search ads market are increasingly huge. China is aware of stakes and continues to ban Google.

In effect, Google faces tough competition from Baidu, which is benefitting from the ban on Google in China.

According to Technavio analysts, Google has been maintaining its lead in the search ads segment with revenues of more than USD 44 billion in 2015, accounting for nearly 55% share of the global search ad spending. Baidu is benefitting from the ban on Google in China. 

Sohu paves its strong way to success in the digital search advertisement market in China. The rapid growth of e-commerce in the country is also boosting online searches.