Here is how Handset-based indoor location technologies are crucial for retailers

The days of loyalty cards and paper coupons are ending; so that retailers need to take control of the digitization of their stores and learn to put technologies like indoor location to work.

Handset-based indoor location technologies allow retailers to measure marketing campaign performance, streamline in-store processes, create new advertising revenue streams, and most importantly, use mobile to improve the overall shopping experience by removing frictions and creating “shock and awe” moments.

The technology creates opportunity for retailers to scale their stores across a chain and engage with far more customers.