Here is why the CRM industry remains highly competitive

It is increasingly obvious that, Salesforce and Oracle lead the CRM industry in functionality and usability; while Microsoft and others are paving their path. 

The CRM industry remains highly competitive, as vendors race to add more value through richer functionality and better usability. 

At the same time, they are seeking to accelerate deployment while reducing risk. CRM Leaders are increasingly adding vertical functionality as well to drive faster time to value for key industries.