Premium A2P and P2A messaging services across various industry verticals

It is now clear that, premium A2P and P2A messaging services are hitting various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others.

 

Many analysts in the industry believe that, the retail and eCommerce vertical is expected to hold the largest market share during 2016 to 2021owing to constant growth in the number of internet users, proliferation of smartphones, and the increasing number of tech-savvy consumers.

The Premium A2P and P2A Messaging Market size is estimated to grow from USD 55.49 billion in 2016 to USD 71.60 billion by 2021, according to Research and Markets.