Based on the reality that, the process of comprehending unstructured data and gaining valuable insights is a multifaceted challenge; that, the exponential growth in volume of big data is a challenge for the market, which needs to be addressed effectively, it is interesting to see that, enterprises and companies of all sizes are realizing the importance of deriving useful information from unstructured data.
Then, one can observe a steady Increase in adoption of search and content analytics in industries and use of social media data for content analysis.
Now, the integration of content analytics applications with IT systems within an organization helps in communicating with people and other computer systems in real time.
Search and content analytics systems provide insights and help in the interpretation of large volumes of complex data.
Content analytics systems provide a complete view of the data from all business processes and enable efficient operations by providing better forecasts.
Organizations are adopting data analytics to maximize their profits, increase revenue, and save costs. Content analytics helps to eliminate the major work involved in understanding customers and the data tracking process. It helps to attract new customers and also analyzes existing data patterns to offer better services to existing customers and to retain them.
Content analytics software can provide the best ways to data processing, helps in making better business decisions, and increases an organization's performance.
Search and content analytics systems help interpret data by recognizing patterns and connections. The system uses a frame of reference for a particular topic or specialized stream and develops a data repository.
Content analytics has revolutionized the way varied industries operate through new uses of IT. Depending on the inferences of content computing, some processes may be refined, few may be reinvented, and others may be built from scratch.
Global search and content analytics market is expected to reach USD 6.17 billion by 2020, according to Technavio.