Search and content analytics systems in our ever-connected digital world
Based on the
reality that, the process of comprehending unstructured data and gaining valuable
insights is a multifaceted challenge; that, the exponential growth in
volume of big data is a challenge for the market, which needs to be addressed
effectively, it is interesting to see that, enterprises and companies of
all sizes are realizing the importance of deriving useful information from
unstructured data.
Then, one can observe a steady Increase in adoption
of search and content analytics in industries and use of social media data for
content analysis.
Now, the integration of content analytics
applications with IT systems within an organization helps in communicating with
people and other computer systems in real time.
Search and content
analytics systems provide insights and help in the interpretation
of large volumes of complex data.
Content analytics
systems
provide a complete view of the data from all business processes and enable
efficient operations by providing better forecasts.
Organizations are
adopting data analytics to maximize their profits, increase revenue,
and save costs. Content analytics
helps to eliminate the major work involved in understanding customers and the
data tracking process. It helps
to attract new customers and also analyzes existing data patterns to offer
better services to existing customers and to retain them.
Content analytics
software
can provide the best ways to data processing, helps in making better
business decisions, and increases an organization's performance.
Search and content analytics systems help interpret data by recognizing patterns and
connections. The system uses a frame
of reference for a particular topic or specialized stream and develops a data
repository.
Content analytics has revolutionized the way varied industries operate through new
uses of IT. Depending on the
inferences of content computing, some processes may be refined, few may be
reinvented, and others may be built from scratch.
Global search and content analytics market is expected to reach USD 6.17 billion by 2020,
according to Technavio.
