The market dynamics in China when it comes to wearable devices are perfectly very particular on the fact that, unlike basic wearable products in overseas markets where fitness tracking is their main function, basic wearable devices in China are of much richer product forms and offer more functionality.
This has enabled the fast expansion of China’s basic wearable device market,” said Jean Xiao, Research Manager at IDC China.
Chinese vendors have a more profound understanding of local market segments. In effect, cost-effective products and precisely targeted marketing and sales strategies plea to Chinese consumers more easily. Local vendors’ ability to adapt quickly and cultivate new market segments intensively is very exciting.
According to IDC, shipments of basic wearable devices such as wristbands, children’s watches and smart running shoes grew by 92.1%, while smart wearables led by smart watches were up by 3.4% from a year earlier.