The impact of the rapid technological advances in Mobile commerce or m-commerce
It is now clear that, technological
innovation and creativity play a significant role in driving the m-commerce
market growth. To sustain in the
competitive market, vendors not only have to develop new ideas and
technologies but also have to stay up-to-date with the emerging technologies.
For those
who are unfamiliar, Mobile commerce or m-commerce refers to buying and
selling of goods and services using hand-held devices like smartphones and
tablets.
Rapid
technological advances have brought significant
growth to the mobile device and global m-commerce market, with more and more
people inclined to use smart devices to carry out their m-commerce activities.
The growth of the global m-commerce market is mainly driven by factors like increasing
wireless connectivity, growing broadband infrastructure, declining cost of
mobile devices, and increasing presence of m-commerce apps. The increased
spending capability of individuals has also resulted in the higher adoption
of m-commerce.
The global m-commerce market was valued at USD 291.1 billion in 2015 and
it is projected to grow at a CAGR of 27.48% during the forecast period to reach
USD 980.2 billion by 2020, according to Technavio