The three legs of the CRM stool at the core stakes

I can observe that, in its 2H 2016 CRM Value Matrix, Nucleus Research sees a move toward making core service, sales and marketing features more widely available across the organization. This in turn is helping to break down silos by giving more users within the business access to all three areas, which leads to better customer experiences. 

In fact, service, sales and marketing are increasingly seen as the three legs of the CRM stool; so that, leading vendors are helping businesses reach across the three areas and quickly align to new trends such as micro-marketing and a new view on the sales funnel.