Wearable fitness device Vs smart watch adoption in New Zealand

The most exciting in New Zealand is to see that, New Zealand is full of price conscious consumers who need to see real value in purchasing a device. New Zealand is a sporting nation at heart. New Zealand consumers are quite pragmatic about the technology and not at all caught up in the hype of wearables.

According to IDC's recently published New Zealand Device Landscape study, despite smart watches and fitness wearables adoption growing year on year, the findings suggest New Zealand consumers may already be over the initial hype of these devices. 

The study revealed that in New Zealand although wearable fitness device adoption at 11% is now higher than the worldwide average, smart watch adoption is less than half the average rate in 2016. 

‘’If there is to be significant growth in the market it will be driven by adoption of devices that are able to solve a problem’’, said Chayse Gorton, Client Device Market Analyst at IDC New Zealand.

New Zealand fitness wearable adoption lifted from 9%, in 2015, to 11% adoption in 2016; while New Zealand smartwatch acceptance was flat year on year, achieving 3% adoption in the New Zealand market in 2016.