Wearable fitness device Vs smart watch adoption in New Zealand
The most
exciting in New Zealand is to see that, New Zealand
is full of price conscious consumers who need to see real value in purchasing a
device. New Zealand is a sporting nation at heart. New Zealand consumers are
quite pragmatic about the technology and not at all caught up in the hype of
wearables.
According to
IDC's recently published New Zealand Device Landscape study, despite smart watches and fitness wearables adoption growing year on
year, the findings suggest New Zealand consumers may already be over the
initial hype of these devices.
The study
revealed that in New Zealand although wearable fitness device
adoption at 11% is now higher than the worldwide average, smart watch adoption
is less than half the average rate in 2016.
‘’If there is to be significant
growth in the market it will be driven by adoption of devices that are able to
solve a problem’’, said Chayse Gorton, Client Device Market Analyst at IDC
New Zealand.
New Zealand
fitness wearable adoption lifted from 9%, in 2015, to
11% adoption in 2016; while New Zealand
smartwatch acceptance was flat year on year, achieving 3% adoption in the
New Zealand market in 2016.