In-Stream Video Advertising in our ever-connected mobile world

The In-Stream Video Advertising market is increasingly characterized by measured demand, unsold/undersold inventory (i.e. mobile/tablet VOD), and great expectations. 

In fact, in today's fragmented device universe marketers are buying what they know and what works.

According to Research and Markets, there is buying momentum behind mobile/tablet/VOD inventory demand effectively moving the budgetary needle but not uniform across all devices. The total market is forecast at $4.7 billion in 2016, and expected to increase at a moderate single digit rate through 2018.