The most important in Digital Marketing Analytics

A streamlined Digital Marketing Analytics platform in our ever-connected world highlights capabilities in a variety of domains, such as extensibility, data collection and onboarding, data access, and deployment.

Digital Marketing Analytics platform should be able to provide brands and agencies with an advertiser-trusted, publisher-agnostic approach for measuring and optimising cross channel performance. 

The ability to measure the true impact of an organisation's marketing efforts by identifying the touchpoints that are most effective across the complex customer journey and determining how to best allocate budgets is a game changer.  

For those who are unfamiliar, Gartner defines digital marketing analytics platforms as applications “used to understand and improve digital channel user experience, and prospect and customer acquisition and behaviour, and to optimise marketing and advertising campaigns, with an emphasis on digital channels and techniques.