Apple Pay Messaging at Point-of-Sale

Increasingly, there are lots of excitements around Apple Pay as an easy, secure and private way to pay that’s fast and convenient.

I have captured for you, results of 6-Month Study by USAT which show that, Marketers who Promote Apple Pay see increase in Mobile Payments and overall spend at Point-of-Sale.

 

USAT concluded that smartphone users shown digital advertising at point-of-sale through the ePort Interactive platform are more apt to pull out their iPhone to make a purchase, and even spend more. 

According to the same study, when consumers are asked to pay with their phones, they do. But they’re also more likely to make a purchase that they otherwise might not, regardless of how they ultimately pay for their items.

When businesses and operators present consumers with the option to pay for items with Apple Pay, the number of mobile payments made and the amount spent increases.