OPPO, VIVO, Huawei Xiaomi, Apple, and others in the Chinese smartphone market

The Chinese smartphone market is very dynamic with numerous vendors that continuously multiply and diversify their marketing strategies. OPPO, VIVO, Huawei Xiaomi, Lenovo, and Apple are at the core of this market in terms shipment volumes and innovations. 

According to IDC’s latest Asia/Pacific Quarterly Mobile Phone Tracker, the China smartphone market grew 5.8% YoY and 3.6% QoQ in the third quarter of 2016, with OPPO and vivo overtaking Huawei for the first time in the market. 

One can observe that, OPPO and vivo rose because the Chinese market has evolved beyond operator and online driven channels over to an offline structure that unites with OPPO and vivo’s strengths.