Plan and execute machine learning models to address key digital marketing imperatives for the CMO
It is
obvious that, using advanced, real-time analytics to deliver hyper-relevance at
the point of sale is a game changer in our ever-connected data driven era where
Digital marketers now have enormously powerful tools with which to understand
and adjust to how customer and markets evolve.
The
immediate availability of the MapR Customer 360 Quick Start Solution powered by the MapR Converged Data Platform plans and executes machine learning models to address key
digital marketing imperatives for the CMO.
I can observe that, use cases
include customer upsell and cross sell, micro segmentation, call center
analytics, and content targeting recommendation engine.