The Audience Builder user interface within the Oracle Data Management Platform



I can recall that, Oracle has released major enhancements to the Audience Builder user interface within the Oracle Data Management Platform to help marketers visualize and manage ID source, with planned functionality to link these audiences via a self-service UI through the Oracle ID Graph

In effect, the new user interface released aims to make it easier for users to manage and select ID types in order to identify, build, plan, and analyze audiences based on the device or platform within which the ID was originally created.

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