The Audience Builder user interface within the Oracle Data Management Platform
I can recall that, Oracle has released
major enhancements to the Audience Builder user interface within the Oracle Data Management
Platform to help marketers visualize and manage ID source, with planned
functionality to link these audiences via a self-service UI through the Oracle
ID Graph.
In effect, the new user interface released aims to make it easier for users to manage and select ID types in order to
identify, build, plan, and analyze audiences based on the device or platform
within which the ID was originally created.