Top 20 American airports have already deployed beacons
The stakes around proximity
technology specific to the transportation industry are increasingly
well-determined. So, one can observe according to the Q3 Proxbook Report
that, with an ‘always connected’
customer base of travelers, proximity technology presents a massive opportunity
for transportation providers and their partners to communicate with passengers
in real time.
I have captured some key Transportation
Statistics for you:
- 35% of the top 20 American airports have already deployed beacons.
- 90% of global airports are undertaking either a major program or a trial project related to mobile apps.
- Nearly half of airports (48%) are implementing commercial sensor deployments over the next three years.
- 36% of airports are implementing a proximity pilot project. Only 16% of airports have no plans with sensor technology currently.
- Half (49%) of airports planning to directly contact passengers via their mobile phone over the next three years.
- According to SITA, by 2019 84% of airports plan to monetize the data collected through mobile interactions and proximity interactions within the next three years.
