Twitter Quick Replies and Welcome Messages in our ever-connected digital world

Twitter is now at the core of our daily digital-interactions with a set of features and services that inter alia help build relationships, automate and improve the care experiences.

For instance, Quick replies allow businesses to prompt consumers with the best ways to reply to a Direct Message from a brand, while welcome messages enable businesses to greet people and set expectations as they enter a Direct Message conversation, without the consumer needing to send the first message. 

I can observe that, these features can help brands explore new possibilities in customer care and enrich the way businesses build relationships with their customers on Twitter, through a combination of simple automation and human service.