gamification technologies and strategies of customer engagement
I have a pleasure to recall that, the global gamification market is
increasing, due to its growing
application in corporate sector, increasing penetration of gadgets with display, and rapid uptake of social
networks.
In effect, the advantages of
gamification including motivation, and customer engagement have been
encouraging the organizations and individuals to utilize them.
For those who are unfamiliar, there are several gamification technologies and strategies of customer engagement,
including level progress, points and scores, real time performance feedback,
progress bars, activity feeds, competition with friends, virtual gifts, being
part of story, avatars, and virtual currencies.
According to Research and Markets, approximately 30% of the gamification
participants are observed to prefer
level progress, among all other gamification techniques. Level progress
refers to crossing the difficulty levels for reaching the next level.