Here is how retailers use Geographic Information System (GIS) technology

With the increasing integration of GIS with social networks, many retailers use GIS technology to enhance their marketing campaigns.

In effect, vendors use GIS applications to get demographic details of target customers, which help retailers to promote their campaigns on social networks. Retailers post updates and offers through social networks based on the information collected from GIS software. 

With the increase in the number of smartphone users, this trend will result in significant growth, according to Technavio, during 2016-2020.