The mobile app usage of 8,004 financial institutions across the U.S.
I have a pleasure to recall that, Malauzai Software has
released its annual research describing the
mobile app usage of 8,004 financial institutions across the U.S.
In effect, Malauzai reviewed banks and credit unions with assets ranging from $50 million to $15
billion to identify which offer consumer, business mobile or RDC apps on
today’s most popular devices. Key findings of the research include:
- Between 2015 and 2016, there was a 6.2 percent growth rate of financial institutions with consumer mobile banking apps;
- In 2016, iPhone and Android app penetration was equal, with both types of app being available at 72 percent of financial institutions. In addition, 67 percent of financial institutions offered iPad apps in 2016;
- More than 275 business mobile iPhone apps were offered. Banks accounted for 97 percent of these apps, with credit unions at only 3 percent;
- The divide between banks and credit unions providing RDC apps was far less severe, with 56 percent of the total RDC apps put forth by banks and 44 percent by credit unions; and
- A total of 60 vendors were identified for financial institutions researched in 2016, but 90 percent of all the apps in the United States in the combined marketplace were produced by the top 10 vendors.
