Virtual Design and Visualization

It is more and more exciting to see that, virtual reality (VR) and augmented reality (AR) is steadily at the center of the shopping experience across the world.

The new momentum comes from Ashley who is working on a virtual reality (VR) and augmented reality (AR) strategy to enable consumers to create interior layouts and experience living spaces in 3D. 

The first product of this relationship is the Ashley augmented reality shopping app, which will help shoppers see how home furnishings fit into an existing space. 

I can also note that, in-store virtual reality tech bars will combine a guided iPad-based space configuration experience with VR headset visualization, allowing shoppers to design and visualize their bedrooms, dining rooms or living rooms.