Asia Vs North America and Europe within the ever growing mobile market



According to the analysis by SuperData Research and Unity, Asia represents the largest mobile games market in the world, producing $24.8 billion in revenue in 2016, while North America and Europe generated $6.9 billion and $5.7 billion respectively. 


I can also observe that, the ever growing US mobile market represents a tremendous opportunity for marketers, as now Americans play mobile games more often than they watch Netflix, Hulu, or YouTube. Americans spent nearly 5% more year-over-year on mobile games in 2016, and that number will continue to rise.

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