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China not North America or Europe leading the demand for customization and improved audio quality in mobile handsets



If it is clear that, in the recent past, the impetus for customization was the demanding North America and European markets, in recent mobile teardowns, ABI Research finds China not North America or Europe leading the demand for customization and improved audio quality in mobile handsets.
 
However, ABI Research pinpoints that Chinese mobile manufacturers must prioritize handset customization to include higher quality audio. 

In fact, many top- and mid-tier phones are breaking away from standard chipsets to include custom point solutions that improve the audio quality on both sides of calls. For instance, Samsung Galaxy C9 Pro relies on Cirrus Logic’s low power audio codec (CS47L15), which combines with NXP’s audio amplifier (T9897B) to form an always-on, low-noise, Hi Fi audio system.

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