Comparing China, U.S., and Indonesia and India mobile game players on iOS and Android

Findings from a report, “Can’t Stop, Won’t Stop: The 2016 Mobile Games Market” issued by SuperData Research reveal that, the U.S. is the only country with more players on iOS than Android. Android gamers represent nearly 78% of the global market, but iOS continues to yield higher spending overall. 

One can discover that, in the U.S., developers made on average 45% more on a player using iOS over Android, but in China, Android players were worth eight times more than iOS.

 

Indonesia tripled its potential for advertisers, seeing a 192% increase in installs in 2016. Spenders also play 84% more than the average Indian player, creating an incontestable opportunity for developers.