Current powerful trends in the Global Marketing Automation Software Market

One can clearly observe that, the vendors in the marketing automation software market mainly compete by providing solutions with competitive pricing and value added features, to improve foothold on the market and retain customer loyalty.

It is also interesting to observe a substantial increase in the demand for marketing automation software from industry verticals such as manufacturing, media, retail, IT, BFSI, education, and healthcare, so that, vendors are investing in the development of industry-specific and tailored solutions and in improving their delivery models using technology to increase their foothold in the global market.

According to research study by Technavio, Marketing automation software market size is projected to reach USD 8.61 billion by 2021, at a CAGR of over 8%.