Here is how Apple and other organizations are working to promote Apple’s services

For those who are unfamiliar, I can recall that, Square, a mobile payment company, has partnered with Apple to promote Apple Pay; waiving processing fees for the first USD 12,000 worth of transactions made using Apple’s payment app.
I can also recall that, merchants can also request a free marketing kit and training materials. According to Infiniti Research, this initiative will incentivize vendors to promote Apple’s services, increasing awareness and helping combat the issue of consumers not realizing the option is available.