Key segments of Big Data and Analytics



For those who are unfamiliar, there are countless discussions around the "3 Vs" of Big Data and Analytics-volume, velocity, and most importantly, value. The value extracted from raw data becomes knowledge in order to improve the decision-making process.

You can consider the following segments within the Big Data and Analytics market: Big Data and Analytics core products and services, business process and strategic analytics, customer experience, marketing and sales analytics, social and site analytics, and mobile, retail, and location analytics.