Marketing and advertising sector is one of the earliest adopters of the augmented reality technology

One can observe that, the marketing and advertising sector is one of the earliest adopters of the augmented reality technology to allow better consumer interaction with its brands.

Companies such as Pepsi and Ray-Ban are using AR campaigns and AR apps to raise product awareness and attract more customers.

Companies are developing computer-generated graphics that are superimposed with real-life scenes to add a new dimension to marketing.