millennials| Personalized service is more important than anonymity

One can clearly observe that, almost 6 out of 10 millennials are likely to spend more for a service specifically customized to their usage patterns across voice, data, entertainment and other personalized services. And, a significant majority (over 70 percent) of millennials are likely to allow mobile providers access to their mobile usage data in order to receive a more personalized service. Millennials are slightly less comfortable when it comes to personalized advertising, with just over half (57) percent noting they would be likely to let providers use their data to better personalize advertisements. According to a new survey from CSG International. A total of 958 individuals between the ages of 18 and 35 took part in this survey.

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