Puzzle games Vs action games in our mobile-driven age

It is interesting to view that, 58% of mobile gamers play puzzle games, compared to 40% who play action games and 26% who play simulation games. For those who are unfamiliar, Puzzle games don’t require high-level graphics and are mature for on-the-go play. 
However, action games represent 30% of the share of game installs by genre, while puzzle games represent 14%.
Unlike puzzle games, action games are quick to play through, and retain players at 70% the rate that puzzle games do, according to the analysis by SuperData Research and Unity.