Here is how Increasing integration of business accounting software with big data can be explained

Current trends and findings converge on the fact that, the adoption of big data infrastructure is increasing in industry verticals such as banking, retail, and media and entertainment. Big data aids the firms to get timely insights to retain their customers and strengthen their market position by collecting and storing information such as purchase preferences of customers, the progress of competitors, and performance of various workplace tools.

Big data solutions also play a critical role in the business development of an organization through the deployment of cloud-based business accounting software to enhance business efficiency. This has simplified the account management process and automated the import transactions, digital receipts tracking, payroll automation, and tax tracking.