Here is why big data and analytics are applied within telecommunications

I can clearly observe that, within telecommunications, for instance, big data and analytics are applied to help retain and gain new customers as well as for network capacity planning and optimization.

Big data and business analytics solutions have finally hit mainstream, as an enabler of decision support and decision automation. The solutions are now firmly on the radar of top executives, as one of the key pillars of enabling digital transformation efforts across industries and business processes globally.

Vendors targeting the big data and analytics opportunity would be well-served to craft their messages around these industry priorities, pain points, and use cases.