Here is why Prescriptive analytics is gaining traction

Risk reduction and cost effectiveness attributes are at the core of stakes. In effect, Prescriptive analytics is gaining traction due to its risk reduction and cost effectiveness attributes. Instead of estimating how something might perform, prescriptive analytics analyzes various factors and objects to recommend the best course of action. For example, using prescriptive applications will allow you to test several product launches before choosing one, or determine the rate of success for your different marketing initiatives.